Flexform entered the world of design just when the extraordinarily innovative cultural era of “Italian design” was dawning. It did so in 1970 with a collection of items created by such great names as Joe Colombo, Cini Boeri, Sergio Asti, and Rodolfo Bonetto.
Flexform has since grown, expanding into a complex family-run group of enormous creative talent, establishing a hallmark style which can be seen in its products and in its approach to research and business.
The inventive design work of architect Antonio Citterio, led not only to collections of small armchairs and accessories, but also to a range of large sofas – warm islands of comfort consisting of variously sized modular elements that radically changed the concept of socializing and inhabiting a space.
There are now many famous collections – Long Island, Groundpiece, Lifesteel, Softdream, to name a few, that can be seen in showrooms across the world.
The logo graphic and image created by Natalia Corbetta combine to form a precisely structured communication identity that reflects the spirit of Flexform.
“The home is always an aesthetic gesture so the objects that constitute it reflect the image of those who choose them. They are like self-portraits, one might say, by choosing them, we define our tastes and thus our own identity.” This concept Ugo Volli expresses in his presentations of the Flexform collections, an identity that has its own alluring elegance – one that is based on the constant development of shapes and forms, on the experimentation of new technologies, and on the creative use of new materials.